Not only are people planning for the festive season earlier and earlier each year, (I have been known to buy stocking fillers when on my summer holidays) they're also spending more and more online, as opposed to the more traditional Christmas crush of retail outlets.
It is important for brands and businesses alike to start planning and maybe even executing campaigns as early as reasonably possible, to ensure that they succeed in the most profitable but also most competitive financial quarter of the year.
One of the things that all companies struggle with in the run up to Christmas is the sheer volume of consumers coming through their doors. To make sure your business is ready for the Christmas crowds, why not follow in the footsteps of your retail stores and on board some Christmas temps! We have an amazing network of digital contractors who can help your brand thrive during the holiday rush!
If you want to maximize this potential, start preparing now; your 2017 revenue goals depend on it. A mere a decade ago, shoppers waited until Thanksgiving to start their holiday shopping. By 2016, however, 40% of seasonal buyers started before Halloween. This means increasing brand awareness in October and early November is crucial to achieving your direct response goals. Many of our fast-growing clients have strategies in place for this pre-holiday ramp.