They say the human race has evolved more as a species in the last 100 years than in the previous 500 years in total and there is no doubt that the same can be said about marketing.
There are now countless ways a business can market themselves - content marketing, social media, email marketing and a good old fashioned TV campaign.
This rapid evolution has resulted in increasingly exciting and personalised campaigns for brands and businesses alike. It has also resulted in an exciting new wave of roles my team and I have the pleasure of recruiting for. We've seen an increase of roles within the social influencer, content marketing and digital transformation spaces from clients, however the skill sets required are still fairly niche.
These roles aren't going anywhere, if anything they're becoming increasingly common. To make sure you, your brand and your career thrive in the coming few years, get investing in these key areas!
Species that adapt survive, according to Charles Darwin -- and not even necessarily those that rely on strength. Strategies and platforms are evolving in the digital age, and consumers are engaging brands on channels that didn't exist a few years ago. The modern marketer must be extremely agile. But while change spawns creativity, the goals of marketing remain constant. An employer hires a marketer to communicate the right message at various stages of the funnel, raise brand awareness and loyalty, drive traffic and customer engagement, and implement methods that lead to conversions and sales.