Jaguar Land Rover have joined Volvo by stating they will cease to produce cars solely powered by internal combustion engines. They have promised that all new models from 2020 (a year later than Volvo) will be fully electric or hybrid.
Industry watchers had spotted earlier this year that the company had trademarked a series of car names - indicative of future investment.
More car manufacturers will surely follow suit with their own statements in due course, as technology driven marques determine their own electric/hybrid models.
If investment can be retained in the UK, it'll be another successful shot in the arm for a post-brexit economy which is already showing signs of strength.
Such a move would be a significant boost to the British car industry and follow on the heels of BMW, which in July pledged to build its electric Mini in Oxford. Jaguar sold more than 583,000 cars in 136 countries last year.