It must grate with media and advertising agencies who hired management consultancies to help them transform their businesses and adapt to the unrelenting squeeze on margins to then find them in direct competition. Not just any competition either, but competition with inside knowledge and very deep pockets made from fat consultancy margins. They also employ some of the best talent available and have the budgets to raid the best from the media and advertising agencies they used to advise. It's all a bit unfair. But then maybe it's time for the media and advertising industry to think more broadly. Start hiring talent from outside the industry. What's so difficult that it can't be learnt? It's such a dynamic sector it will attract the talent if we just give the talent a chance.
Accenture is now pitching its latest programmatic video tool as a solution to the "inevitable" negative impact of adblocking