The aim of LinkedIn is "to build a valuable network and make meaningful connections that will have a positive impact on your career."
There is an ongoing divide about whether this means the content we share should be specific to achieving that goal - but what does it actually mean to have "a positive impact on your career"?
LinkedIn has become a juggernaut of a platform and the usability has therefore changed. Evolving to encompass not just professional networking and meet ups (which is still a key pillar), but also professional branding and self promotion, thought leadership and knowledge sharing (ahem). It's now a platform where your voice can be heard and you have the freedom to seek and find like-minded people.
On LinkedIn you see different types of content and although you may not appreciate what you are exposed to, the reality is that others will.
People like puzzles to break up a mindless task. Others like to see a company celebrating and showing appreciation for an employee on their anniversary and (believe it or not some), will feel that being made aware of a specific cause or social responsibility is also relevant.
So where is the line between positive impact and unprofessional posting?
There are key distinctions that illustrate whether you are simply expressing your personality to help separate yourself from the drone mentality of being a professional cog. Or whether you are using LinkedIn as another platform to get hundreds of likes to reinforce a need for social acceptance (which is a recognised addiction).
The answer is to stop complaining about what people are posting and manage your own profile. Filter the people you follow and choose to block the content you aren't interested in, or find another platform (there are many alternatives out there designed for just specific project collaborations).
LinkedIn's AI will pick up your user experience and thus filter out the content you are marking as irrelevant. Yes it takes a little effort but the reward is your experience being much more enjoyable and the content far more engaging.
Whether content has a positive impact on your career or not, it is not something LinkedIn can manage. It is totally subjective and the only person who can determine this is you.
For people that use social media, there is a clear distinction between LinkedIn and Facebook. They are both social media networks, but their purposes are very different. While Facebook was created to be a casual social media network where people find their colleagues, befriend each other, and share funny content and everyday news, LinkedIn was made to serve today's professionals. It was made to allow business people to come together, for companies to communicate with one another, to be a place to look for jobs, a very powerful posting platform and so much more. So, what is making people say that LinkedIn is becoming more like Facebook?