Whether you work in digital, media, marketing, advertising or recruitment we have all had those times of giving everything for an intense and extensive period to have the project pulled, change of direction or other reason. Watching Nadal lose to Muller in the thrilling Wimbledon tennis 5 setter last night reminded me that one of the best traits of people working in the digital, media and marketing communications sector is the ability to put such huge effort into projects and when that work is rejected take the learning points and get on with the next project