Clocking in for work from 9am-5pm is becoming archaic. This is because the very idea that the most productive hours of the day fall between 9am and 5pm is outdated. Now, creatives have some of the best ideas brainstorming in the evening whereas stock brokers prefer earlier starts to catch international markets.

Over the last few decades, working culture has changed dramatically and companies must rewrite the rules of the workplace to fit. 

A flexible working culture draws attention to results rather than procedures or routines. Results drive a business forward, and more and more companies are understanding this.

Obviously, flexible working agreements must suit the needs of the business and other colleagues. If working from home isn't in the best interest of a company, there are other ways it can be achieved. For example, a company might agree flexi-time can occur between 8am- 10am, so if you start at 8am you finish at 5pm and a 10am start would mean a 7pm finish. This still offers freedom of choice for workers and creates higher employee satisfaction because it allows work to fit around different lifestyles, not to mention better wellbeing - especially for those with families. 

So why are businesses clinging onto "traditional" working routines and potentially holding their business back?

Ultimately it all comes down to trust. Trust that employees will get the work done if they are given flexible working hours. If employees feel entrusted with more freedom, then the likelihood is that they'll work with a positive energy and will reap better results for the company.