62% of 250 Senior British Marketers say they will use fewer agencies in the future as they grow in confidence of their own knowledge and skills. Of course what they will miss is the constant development of skills that an agency environment delivers. Agencies have to be great to win and retain business. The risk is an in-house team that underachieves. Where is the consequence if you are both both client and agency. Will take a brave CMO to audit their teams own work. Either way creates more opportunity for talent in the sector