If you're a brand in 2017, social media is one of the easiest ways to communicate with you audience, and Facebook is by far one the strongest and most versatile social media platforms out there! With almost 25% of the world's population registered with Facebook, the world is literally a business' oyster should they choose to advertise on Facebook. 

It allows brands to engage with their audience on a far more personal level, humanizing them by removing their corporate persona! 

Facebook also provides the broadest spectrum of prospective consumers in comparison with the majority of other social media platforms - for example everyone I know (including my grandparents!) has a Facebook account. 

These 5 easy Facebook hacks are totally free for brands able to put the right amount of time and effort into it!