If you're a brand in 2017, social media is one of the easiest ways to communicate with you audience, and Facebook is by far one the strongest and most versatile social media platforms out there! With almost 25% of the world's population registered with Facebook, the world is literally a business' oyster should they choose to advertise on Facebook.
It allows brands to engage with their audience on a far more personal level, humanizing them by removing their corporate persona!
Facebook also provides the broadest spectrum of prospective consumers in comparison with the majority of other social media platforms - for example everyone I know (including my grandparents!) has a Facebook account.
These 5 easy Facebook hacks are totally free for brands able to put the right amount of time and effort into it!
Facebook is geared to be the linchpin of social media engagement. While Twitter still holds the lead in direct access interaction through its public-reach settings, Facebook gives us the opportunity to do much more through the arena of a single platform. Boasting an active user-base of 1.86 billion users (as of the fourth quarter of 2016), Facebook is the perfect platform for advertisers and marketers to showcase their brand and content.