In the wake of the increasing number of people viewing sites on their mobile devices or tablets. Your target audience is becoming increasingly more comfortable scrolling to find content. Although scrolling is by no means a new mechanic or a trend we are seeing a resurgence in amount content for desktop devices implementing long-scroll and long form content.
The user can scan a magnitude of content quickly using this mechanic and with good implementation this can normally be achieved in one fluid motion. The beauty of this tried and tested classic is that it’s versatile across all devices and media.
Where there’s a will, there’s a way. Long form content combined with excellent UX design can transform seemingly otherwise boring long form content. The result is an easy to read, visually pleasing, exciting content for the user.