Facebook Live is now a solid member of the social media family - a regularly used tool for business and individuals alike! 

But the value of Facebook Live to a brand or company I would say far outweigh most of the other social media channels because people love videos! 

A video is something that your audience HAS to engage with, it's not like a picture or a written status which people scroll over and move on. Your audience has to watch it, to listen it and concentrate on it to understand what the video is showing and once they're have, they're hooked!