How to manage a conflict of interest? Identify where your bread is buttered. If any of this is true it demonstrates the power of effective communications and the place PR holds in strategic decision making. astonishing to think that Kraft Heinz hadn't thought it through. Not astonishing to look after the hand that feeds you.
WPP CEO Sir Martin Sorrell ordered his big PR firm Finsbury to drop its Kraft Heinz client shortly before Kraft pulled its controversial £113bn takeover bid for Unilever