Brands funding terror and pornography due to programmatic algorithms delivering adverts to unsuitable audiences misses the point. Why are Google and Facebook not doing more to eradicate content from illegal organisations and solve the problem at source? Is it because they earn commission for every ad posted? Give the media agencies a break. Online advertising is highly complex and needs publishers to play their part more responsibly as they are the ones enabling this to happen.
‘big brands fund terror’ through programmatic.