If done well full screen video can be used in UI design as a way to captivate the user’s attention. Website design utilising a large single image has long been used in order to encapsulate the desired ethos and message as quickly as possible. With this in mind it comes as no surprise that we have now evolved into an era of immersive full screen video in the place of imagery.
Video is dynamic and as a result it’s a great way of catching the user’s attention and with auto play functionality video ensures user are engaged instantly. Here are some examples of great video in websites and after seeing these I’m sure you’ll agree that full screen video is definitely a trend to keep an eye on going into 2017.
Video has always been one of the most effective tools in communication. When it's combined with the powers of the web, there's no stopping the reach a campaign can have. Though, incorporating video isn't a good technique in every single case. It's most effective when you're dealing with bands, luxury brands, fashion shows, advertising campaigns or film and TV, so make your choice wisely.