Great news with full year predicted to grow 4.4% for all those working in marketing, digital and media markets. Familiar trends saw digital grow by 15.3%, and mobile formats by 46%. Digital Out of Home grew an impressive 24.7%
This is the seven consecutive year for growth - so there should be optimism for jobs, careers and creativity in the industry for year ahead.
The UK advertising market shrugged off Brexit concerns in the third quarter of 2016 as spending rose 4.2% to break £5bn, with full-year spending estimated to have risen 4.4% to top £21bn for the first time, according to latest figures from the AA/Warc Expenditure Report. The data are significant as the Expenditure Report is the definitive measure of advertising activity in the UK, being the only source that uses advertising expenditure gathered from across the entire media landscape, rather than relying solely on estimated or modelled data. "That adspend held up after the referendum is another marker of the strength of the UK's advertising and media industries," said Stephen Woodford, chief executive at the Advertising Association. W
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