Donald Trump ran a successful campaign, hitting hard by provocative, strong messages and resoundingly beating of the twitter drum. Running the US government needs a different approach, but what marketing tips should he consider as US president?
Personalize and telling stories to convey long term value in his case for change, balancing his reactionary approach and coming up with specific solutions, people want and need to positive change and channeling comms by targets messages to distinct groups will aid all communications from him.
As the winners and losers of the 2016 US elections continue to ponder the results, one trend is clear: Social media affected the November election by generating a mass conversation that polarized voters and helped Donald Trump project his political image onto a new playing field. More than Hilary Clinton and other Democratic and Republican primary competitors, Trump made the medium his message. He used Twitter to create a political persona based on 140-character, headline-making tweets that provided real-time commentary. Twitter was a powerful approach for reaching 300 million followers. As president, Donald Trump needs to think and act like a relationship-builder, and not just a brand-maker. But can this reality-TV star evolve from reactionary, finger-pointing tweet headlines to chief storyteller and coalition builder? November 27, 2016