For many years marketing was considered a 'fluffy' subject - all the about the branding and how the company/ product/ services look on the market and what people thought about them. Big budgets spent on even bigger campaigns with little to no ability to track what if anything was responsible for actual revenue. 

In recent years though, new technologies and opportunities however have seen marketing's value in businesses skyrocket as teams are increasingly able to track and prove the value of what they do. Channels such as PPC, social media, display and so many others have meant that marketing teams are able to be much more targeted in their approach and marketing tools such as heat mapping software mean they are able to track the user journey and optimise their website to the most efficient it can be. 

A strong marketing team is as crucial for any business seeking continued success as a great product and sales team. And now they have the ability to prove their worth too!