GroupM painted a very positive outlook for 2017, with growth forecasts of 7.2% which is great news for those with careers in the digital, media and marketing communications sector. It demonstrates that advertisers are taking heed of consumer confidence and investing in marketing. This in turn could well give businesses confidence to take longer term investment decisions even with the uncertainty of what the negotiated Brexit actually looks like. Therefore people can gain confidence in planning their career aspirations and if or when to move job.
upgraded its UK advertising growth forecasts for this year and next despite uncertainty around the UK’s Brexit vote