It is due to be broadcast this evening at 9:15pm, however, it is already widely available online and for the first time ever with Sky, they are offering it available on demand! A stealth move by Sky and John Lewis! Surely the trampoline will also be on the 'most wanted' gift list by tens of thousands of children!
It's not the tear jerker they have had in recent years, but it is heart warming!
#bustertheboxer is already trending and #BounceBounce is appearing widely too!
Well done Adam&Eve DDB and Gottlieb OMD!
John Lewis' £7m campaign for Christmas 2016 has dropped, and it stars a boxer dog called Buster who like his owner's new trampoline - a lot. Each year the John Lewis Christmas campaign is highly anticipated, and it has once again been created by Adam&EveDDB. Set to a cover of 'One Day I'll Fly Away', the ad features a little girl who loves to jump and her pet dog who likes her new Christmas present even more than she does. This year the PR department at the retailer chose to drip feed teasers in order to maximise that build up to the release, with clips and images being drip fed out through social media using #bouncebounce.