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We are a market-leading recruitment and talent acquisition partner with a proven heritage and success from graduate to executive level across digital, media, marketing, creative, research, events and communications. We can offer a developing international network that can be mapped to your career, enabling you to explore opportunities in Europe and Asia. We have the strength and backing of a heavyweight organisation that feels and operates like a specialist niche agency – we’ll get to know you, provide a personalised service and help you realise your career aspirations. We have access to a broad range of permanent and interim opportunities, thanks to our partnership with some of the world’s biggest and best communications and marketing businesses. We have detailed knowledge of the opportunities and employers we represent. We give you the opportunity to work in a committed partnership every step of the way, from initial meeting and managing the offer process, through to advising on resignation and counter offers. We help start, develop and enrich people’s careers.

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Aspire Insights Archive

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Tesco and Asda in the race against John Lewis to produce the Christmas No1. ad!

8 Nov 2016

Aspire

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

Aspire

I love the idea that Tesco and Asda have decided to put the customer at the heart of their Christmas ad but will it actually resonate with it's viewers?

Personally... can't wait for the John Lewis ad!

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Asda and Tesco are ditching the idea of running one big Christmas campaign in favour of shorter clips that look to put customers front and centre. Asda’s ‘Christmas made Better’ campaign, created by Saatchi & Saatchi London and Blue 449, is made up of 26 individual moments of Christmas, moving in “rhythm with the season” and looks to build up the anticipation the British public feels in the run-up to the big day. According to the grocer, the customer played a “key” part in the development of the approach, with in depth research and insight steering the marketing direction.

https://www.marketingweek.com/2016/11/08/tesco-and-asda-ditch-one-big-ad-for-focus-on-christmas-moments/#.WCIA6yi6oi4.linkedin

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