I love the idea that Tesco and Asda have decided to put the customer at the heart of their Christmas ad but will it actually resonate with it's viewers?
Personally... can't wait for the John Lewis ad!
Asda and Tesco are ditching the idea of running one big Christmas campaign in favour of shorter clips that look to put customers front and centre. Asda’s ‘Christmas made Better’ campaign, created by Saatchi & Saatchi London and Blue 449, is made up of 26 individual moments of Christmas, moving in “rhythm with the season” and looks to build up the anticipation the British public feels in the run-up to the big day. According to the grocer, the customer played a “key” part in the development of the approach, with in depth research and insight steering the marketing direction.