Can we, as content consumers, be so easily persuaded to throw out conventional wisdom when given a snippet of information like this?
Is this how powerful social media marketing has become, or is it actually a reflection of how we view the mainstream media, doubting much of what we see on more conventional news outlets and therefore treating every tweet we see as more likely to be fact?
This definitely makes the case for increasing how companies use social media to market both their brands and products. If people are so willing to follow instructions like this; and actually if there are people who would take the time to do this thinking it might actually effect the result of the election, surely social media is a more powerful tool than any of us could have ever imagined.
Twitter has moved to pull a series of pernicious adverts seeking to dupe Hilary Clinton supporters into squandering their vote by texting their support to a useless number rather than register their actual vote in a polling booth. It is unknown how many people fell for the scam which saw a series of adverts reading ‘Save time avoid the line: Vote from home’. Twitter users were then instructed to text ‘Hillary’ to 59925 ‘and we’ll make history together on 8 November.’