It may seem counter-intuitive for a recruitment consultant to wax lyrical about improved retention practices, but the survey quoted below hints at one of the most genuinely surprising aspects of the Big Data era. While widespread investment in data has led to improved engagement with consumers and streamlined production processes, very few companies have been able to apply the same approach to keeping hold of arguably the biggest assets any company can possess - their people. While most companies are using data to identify the buying behaviors of their customers and pinpoint the optimum moment to engage them with advertising or a special offer, how many are working out which employees are most likely to be open to new opportunities in the next 6 months, and proactively offering them new and exciting challenges within their organisation?