Literally everywhere I turn this morning, people are talking of the eagerly awaited John Lewis Christmas advert.
There are talks of Adele providing the music which will become the tune stuck in our minds with people endlessly humming along to which ever music they choose.
The John Lewis advert is synonymous with that "countdown to Christmas" period alongside its equally popular Coca-Cola "holidays are coming" advert.
So, what will adam&eveDDB have in store for us this year? Adele? Bowie? Prince? Animation? Animals? Mythical creatures? either way, it's job well done for John Lewis we'll all be hooked and waiting with anticipation regardless!
In the UK, the Christmas John Lewis ad has become something of an annual tradition, as synonymous with the festive season as snowflakes, Santa and scarves. The brand's creative agency Adam&Eve has been bringing a little Christmas sparkle to silver screen since 2009, but it was the retailer's'The Long Wait' film that propelled John Lewis annual unveiling to become a landmark on the festive calendar.