For a brand that had the creatives market in the palm of it's hand for so long, it now seems more content in developing a bunch of accessories and making its money there. With Microsoft knocking at the door, is this the first time in a while where Apple products are not top of the wish list?
Interesting but marginally worrying time for Apple? Whats top of your Christmas list?
I'm not saying the new Microsoft Surface Studio and Surface Book will be incredibly popular computers. While the pen-equipped transforming computers look awesome, I actually think they're pretty niche. But that niche -- creative professionals -- was Apple's bread-and-butter for years. If Apple doesn't step up and serve those folks, somebody else will