Netflix has gone from strength to strength since it launched and it looks set to continue blazing its market leading trail! I personally don't know a single household among my friends, family and colleagues that don't have access to a Netflix account. The simple truth is that Netflix have cracked it - providing something that people want that no-one else has. Netflix has created the 'golden age of content' and they are the Fred Astaire and Ginger Rogers of this golden era.
They've created partnerships with some of the best and well-known film companies (Metro-Goldwyn-Mayer and Lionsgate to name a few) and brought us some of the best TV shows of the last 15 years, an excellent mix of gritty hard hitting drama through to hilarious, light-hearted comedy.
So what does this mean for the digital marketing landscape? In the last couple of years, we have seen a real surge in the number of content- led marketing roles. An ever increasing number of businesses are recognising that exclusive content, thought leadership pieces and in- depth market knowledge is a super easy - and comparatively cheap - way to grow brand awareness and ultimately increase revenue.
Now then, all you need to do is ask yourself, is your content marketing strategy going to make you a billionaire?
"Netflix's content was one of its key strengths this year with the launch of Stranger Things and Narcos. Stranger Things proved to be the blockbuster of the summer and is also notable as it is produced and owned by Netflix, the company said... The growth of Internet TV globally has ushered in a new golden age of content, with consumers everywhere enjoying unprecedented access to amazing amounts of high quality programming."