Keith Weed, Unilever's CMO, has recently come out and said that digital marketing has a lost generation or at the very least a generation of people faking it until they make it in digital marketing.

I agree with Weed, there is a gap in those who have grown up in the digital world and those who are adopting it. However, whose responsibility is it to ensure that a brand's marketing team is as digitally savvy as possible? The company or the marketer? 

I work with a mixture of clients, some as big as Unilever down to small start ups, and my opinion is that a business can have as many as digital experts as it likes, if they're not willing to invest in this area, it is their own fault if they are not leaders in this field and not their employees' generation.