In the 3+ years since I've been recruiting marketing professionals, the marketing landscape has changed drastically. Every quarter, month, week there is a new channel, new tool or new way to target customers and ultimately drive traffic and increase ROI.
Somehow (ludicrous I know!) we're now reaching the final quarter of 2016 and business, industries and specialisms alike are thinking "what happens next year"?
These have come out as the three big ideas for next year based on current trends and opinions.
• Health and fitness - Consumers are aware of the negative impacts of an unhealthy, sedentary lifestyle. They’re defining health differently, not just as the absence of sickness, but as positive choices they can make that will help them live a healthier life. What’s more, they’re seeing tech as part of the problem, but also as part of the solution. • Community - In a technology filled world, there’s a generation of customers defined not by their age but by their desire to make human connections with others in their physical, digital and virtual communities. • Convergence - Recent studies indicate that adults in 2015 spent nearly double the amount of time with mobile digital media that they did in 2010, for a total of nearly 10 hours a day of screen time. They’re overwhelmed by choices online and offline.