Media bean counters will work out the value of the $187k investment but does #ad really make the consumer aware that the celebrity they are following is being paid to advertise?
{
"If a social media user has been paid to post something and does not have editorial control over the post, then it becomes an ad," an ASA official told the BBC. "In this instance, they need to label the post appropriately and clearly state it is an ad. "This label must be immediately obvious to the reader before they engage in watching or reading the post."
unknownx500
More posts by Paul Farrer
