I think this is a really strong post in general, however, I think this is the one I resonate with most.

When I have spoken to candidates historically, I've used both methods and the one which tells a story absolutely gave me the most enthused candidates, most successful and generally the best experience from my perspective too! Giving real stories using real people and real situations not only comes naturally (because it is fact) but it holds a totally different meaning and feeling.

We often try to look at ways of getting the best mind share and the examples used in this are spot on!