I think this is a really strong post in general, however, I think this is the one I resonate with most.
When I have spoken to candidates historically, I've used both methods and the one which tells a story absolutely gave me the most enthused candidates, most successful and generally the best experience from my perspective too! Giving real stories using real people and real situations not only comes naturally (because it is fact) but it holds a totally different meaning and feeling.
We often try to look at ways of getting the best mind share and the examples used in this are spot on!
After a presentation, 63% of attendees remember stories. Only 5% remember statistics. If you were a candidate looking for a job in recruitment and you read the following two statements in two different job ads, which job would you be more likely to apply? Job ad#1: “You will have responsibility for identification and hire of 15 new staff.” Job ad#2: “We started last year with 6 people. Stephen and Reza then joined us as interns after responding to Youtube video; no salary, the will to grow/learn. Lisa trained as a BlackBelt 3 years ago in her old job. She called asking if we were hiring and we snapped her up. Since then we’ve hired Johnny’s brother Graham and his mate Dave. This year, your job will be to scale this to 15 more people. You’ve got your work cut out!”