The Audi R8 Anuncio model - supercar and kryptonite to sportscar enthusiasts - recently featured in an advert that has been banned by the ASA.
The videos show the human pupil dilating rapidly at the sound of an engine, proposing that speed equals excitement and adrenaline. Although the car is not shown to be speeding in the video, the audio may suggest that the R8 was travelling at a considerable speed.
The ASA have deemed the advert to be "breaching social responsiblity."
Would you agree?
More from Marketing Week, below.
“The ad must not appear again in the form complained about. We told Volkswagen Group UK Ltd to ensure that future ads did not demonstrate power, acceleration or handling characteristics except in a clear context of safety and without the suggestion of excitement.” A spokesperson for Audi told Marketing week: “We respect the decision of the ASA to uphold the complaint in this instance.”