Instagram launched “Instagram Stories” yesterday!
A lot of people that use Instagram (myself included), it's a platform that shows off your best photos, filtered and edited to perfection. It's a display of the amazing work you can do by capturing gorgeous moments in your life.
Now there's an added layer to way you can use Instagram! There's now "Stories" that work pretty much like Snapchat stories. People can now share easily generated, non-heavily edited content in a more authentic and quick way.
Instagram Stories is going to lower that impressive Snapchat daily active user stat. They already have the network, the infrastructure, the comfort-level, and the global audience. As hot and popular as Snapchat seems to be, their global footprint doesn’t come close to Instagram. Instagram has over 500 million users who log in every month, 300 million who log in every day, and more than 80 percent are outside the United States. Now that Instagram will allow their users to create content in a more fun, easy, and recognizable way, it means that Instagram, as a marketing platform, immediately becomes a more important part of your overall social media strategy. Simply put, the more time people spend with an app or platform or community, the more reasons it gives you to invest time and money into that same area of focus.