Has this gone a stretch too far?
As a regular person, these rules won't affect you but it means businesses can't cash-in on the social media storm that often accompanies major sporting events and use it to grow their following or drive traffic to their sites.
Some of the banned trademarked phrases include 'Olympic', 'Olympian', 'Gateway to Gold', 'Pan-American' and 'Paralympic'. Businesses won't even be allowed to wish contenders luck, have Olympic themed incentives or team building days or post any photos from the Olympics.
The policing process for this will be a tough feat but, what are your thoughts - is this the way it should be, giving official sponsors autonomy or is this another attempt to monopolize on major events and keep smaller businesses at bay?
Summarizing its many brand restrictions, which you can see detailed below, the USOC warns businesses: "Do not create social media posts that are Olympic themed, that feature Olympic trademarks, that contain Games imagery or congratulate Olympic performance unless you are an official sponsor as specified in the Social Media Section." If you break the USOC's rules, the organization likely will send you a letter demanding that you remove the content. (This happened to Oiselle, an athletic apparel company that sponsors 15 Olympic hopefuls but is not an official sponsor of the games, during the Olympic trials in July.) If you don't remove the content, the USOC could take legal action against your business.