According to this article “The best digital ads do get looked at – but they tend to be simple, elegant, beautiful ads that a creative department would be proud of, rather than moving direct mail pieces"
In the ever evolving digital world, do we really think it's not working? Are organisations investing millions of pounds developing for little mind share?
Not sure of the absolute accuracy of this data however, it is eye opening, perhaps we are missing a trick and sidelining more traditional press methods by automatically switching to digital?
What ever the stats today, suffice to say that as time goes on digital will be the default for sharing content...maybe some will have to be dragged kicking and screaming!
It found that only 44% of digital display ads received any views at all. And, of those, only 9% of ads received more than a second’s worth of attention. Only 4% of ads, meanwhile, received more than 2 seconds of engagement.