First re brand in 20 years and this is what they do? To make the decision to re brand its often thought a complete overhaul is needed. Mastercard show us how to bring a mark into the 21st century but retain its tradition and charisma.
A brief for a re brand has many more layers and thoughts than anyone can imagine if all you see if the final product... conceptual thinking and trends analysis play just a tiny part in how a brand moves with the times to maintain their identity but also be fresh.
Mastercard unveiled its first rebrand in twenty years earlier this month and the reaction to its new design has so far been pretty positive. But does it have that very modern measure of success: shareability? On initial inspection, the new design can seem a little underwhelming, especially considering it’s the first time the branding for the credit card firm has been updated in two decades