Yesterday I wrote about the decline of Twitter and problems they have with attracting advertising spend. Today, the topic is Facebook and their domination of the social advertising market.
The introduction of live video streaming has aided in the growth of advertiser demand - in contrast to Twitter who have said that lack of demand is impacting on the company's revenue.
FB's ad revenue will hit £23bn this year, with mobile ad revenue contributing a staggering 84% of that figure!
The power of mobile and video combining to further Facebook's market dominance. The 2nd online ad publisher sitting only behind Google.
Facebook’s global ad revenue will hit £23.31bn this year, making it the number two online ad publisher behind Google.