Apparently it's attractive to most people.

People are generally paid to work for an around 8 hours a day, 5 days a week. If employees spend significant amounts of that time on technical problems, instead of something more productive, that's obviously an issue. 

We're seeing more and more talent move from larger corporates to smaller startups, where the perception is that culture is more relaxed, work is more innovative, and technology is almost always the right investment.