After the many gruelling hours of scrolling through social media posts from friends in Australia, New Zealand, USA and UK, we can finally experience the magical phenomenon that brings people outdoors into the sun, but keep their heads lowered staring at their phones - Pokemon Go. 

We can also look forward to the huge influx of brands in Hong Kong trying their best to utilise Pokemon Go in their marketing campaigns. Who can blame them for hopping on that hype train? After all, we've all "gotta catch 'em all".