The power of social media never ceases to amaze me, from slapstick comedy home videos going viral, to charity pledges and crowd funding campaigns raising double, sometimes triple what they intend to and the new generation of bloggers who make a living from documenting their lives on Instagram. All through the vortex that we once called cyberspace.

With Pokemon showing no signs of slowing down, events like this are snowballing, with social media making it easier to host events - Pokemon events wouldn't need any marketing, no doubt. An overnight Facebook page for friends turned into an excess of 9000 gamers.

Julia Carrie Wong, of Guardian Tech, SF, writes more.