The launch of Pokemon Go in Japan has been delayed temporarily following the email leak yesterday which revealed a Sponsored Locations partnership with McDonald's.
However we have already seen the impact of this news on McDonald's Japan shares - which finished 9.8% higher, however Nintendo closed 12.6% down.
Game-maker Niantic has postponed today’s scheduled launch of Pokémon Go in Japan following an email leak. One major reason for that change of heart is that internal communication from McDonalds Japan, the game’s sponsor, detailing the launch made its way to internet forums (including 2ch, “Japan’s Reddit”) and photo site Imgur. The companies decided to cancel today’s launch entirely due to concerns that the hype generated would overload the game, our source explained. We don’t have an immediate update on when the game will finally go live in Japan, but newswire Nikkei is reporting that the new date is as soon as tomorrow (Thursday). We understand that the launch is “imminent” but unspecified.