Bartle Bogle Hegarty New York (great name) won the brief to promote the fourth season of House of Cards, and they smashed it.   

Their campaign put Frank Underwood from House of Cards into the "running" for the next American President, and they launched it with a fake political ad that ran during a presidential debate on CNN.

Timing, Branding, Social Integration and a Double Entendre hashtag all combined to make this one pretty smooth campaign - and scooped them the top integrated honours at Cannes.