By combining classic video-game characters , VR and a healthy lifestyle aspect Pokemon Go has taken the world by storm. The technical aspects are impressive and have already been discussed at length, but what about the scope for the marketing world?
Already some smaller stores have been attracting an engaged and captive audience by placing a lure (a device that brings Pokemon to the area) by their stores to increase footfall and also by turning their shops into 'Pokestops' so that in-game items can be claimed. The opportunities for bigger brands are equally as exciting, special edition items and characters could be linked to specific companies and the whole in-game world is also ripe for targeted advertising.
It is going to be very interesting to see where the game and the marketing ideas evolve to next.
Pokemon GO, a mobile game that has rocketed to the top of Apple Inc and Android app stores in record time, looks set to challenge young internet companies which specialize in increasing foot traffic for small businesses and may end up playing a role in major brands' marketing, according to industry experts.