It's so important to have eye catching details in your visuals, whether you're in Branding, Advertising or Marketing.
So many marketers truly believe that visual content - photos, graphics, videos are the so important to how a company's identity and stories are being communicated on a daily basis. Especially in digital marketing, where driving engagement is one of the biggest objectives - the best and most engaging content is often of the visual variety.
Here are some great insights and tools you can use to help optimize your visual content to bring attention to your service or product!
Visual content marketing skyrocketed in the recent years. Brands are looking for ways to enrich their digital storytelling and market their products. Photos, videos and infographics are crucial in bringing experiences to life. According to CMO Council, 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Luckily, there are dozens of tools that allow you to create visual content even if you are not a designer. Think of appealing social graphics, interactive infographics, informative charts and immersive presentations.