Demographic activity trends are hugely indicative of what content strategy should look like for different companies.
On social media where there's so much noise, how do you cut through that clutter and engage your target audience, the way they want to be reached?
Here are some interesting tidbits on what type of people share what type of content on Facebook!
Baby Boomers are also the most likely to share political content, whereas millennials are the least likely generation to become embroiled in these sorts of digital debates. Millennials, however, do have a soft spot for memes, sharing these images 6 percent more than the average user. And the most common denominator, it seems, is humor — 38 percent of people who use Facebook once a month or less say they shared a funny article or video in the last 30 days.