Facebook's announcement states that their "top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook.”
So now our news feeds will prioritise posts from friends & family first, followed by informative ones, then come the entertaining ones, if you scroll down far enough (which most of us probably don't).
If Facebook is a big part of your brand strategy, fret not. There's always the option of throwing your budget at Facebook advertising of course, but how else can you ensure your posts still get seen?
People, people, people. Whether it's you, your friends or even your employees - make sure your posts encourage people to engage. Get 'em likes, tags and shares!
Whatever content strategy your brand decides to go with, share-ability is now key - as Forbes' tells us.
To take Forbes as an example, the change in Facebook’s algorithm isn’t going to have a very drastic impact on our traffic because the majority of our Facebook traffic comes from other people posting and sharing and our stories. The amount of traffic we get via posts from our own Facebook page is much smaller in comparison.