If you've been online in the past week, there's almost no way you could've missed the influx of social media, blog and news articles about Pokemon Go. If you indeed do live under a rock, Pokemon Go is an AR mobile game, born from a collaboration between Nintendo and Niantic Labs.
With over 20million daily active users in the US alone, and millions more all over the world still waiting for their region releases, Pokemon Go is on route to world domination (kind of).
The augmented reality technology is not new though. Nintendo themselves have even released similar AR type functions in for their 3DS games, but those definitely didn't have the effect on the world that Pokemon Go currently has.
Pokemon Go is influencing the take off of AR technology, and there are real life applications of this tech that we could all benefit from.
Jennifer Booton of Market Watch sounds off below.
Augmented reality—the use of technology to superimpose digital creations onto one’s physical world—has already found a place in the business world. In the workplace, for example, a worker wearing an augmented-reality headset might see specific instructions on how to complete a technical task, while emergency responders could use a digital map to find survivors in the rubble after a disaster. Pokémon Go provides a needed example of how the digital and physical worlds might be able to coexist through mobile devices, though. While virtual reality requires a complete retreat from the surrounding physical world, augmented reality lives within it, potentially making it more attractive to a mainstream audience.