A day that will undoubtedly go down in history as one of the most ground-breaking events in the Political world - the moment the British public voted to withdraw from the European Union. 

Professionals within the Insight space are discussing whether or not the final vote was down to Reverse Psychology. Did we display defiance in the face of our government, in the same way a child's brain is wired to rebel against the request of a parent? Or did we succumb to the 'Framing' technique used to fit the narrative of Leave campaigners?